the sensitive skincare brand

just 5 ingredients.

NATURAL, ORGANIC, & VEGAN

NO WATER

NO HARMFUL CHEMICALS

MADE IN THE USA

HAPPINESS GUARANTEED

LESS IS MORE.

99% of skincare products contain a known irritator*

We're able to formulate without these harsh chemicals, giving you the cleanest products on the market.

YOU'RE BEING GREENWASHED

HAPPINESS GUARANTEED

If you are unhappy with your purchase, return it within 90-days for a replacement or refund.

"I slug the hair mask at night and my hair is conditioned for the whole week"
- Emma, 19, New Jersey
"the body butter is seriously prolly the best moisturizer I’ve ever used. My skin feels sooo soft. I love how it’s light too and doesn’t feel greasy"
- Sarah, 21, California
"The less is more routine has been rapidly clearing up my skin"
- Jacob, 30, NYC