tired of harsh chemicals? so are we.

coming in june | join our waitlist for discounts & free merch

No Water

No Fragrance

no animal fats

MADE IN THE USA

HAPPINESS GUARANTEED

LESS IS MORE.

we specialize in waterless formulas and plant-based preservatives.

YOU'RE BEING GREENWASHED

HAPPINESS GUARANTEED

If you are unhappy with your purchase, return it within 90-days for a replacement or refund.

our favorites from the soft launch

"I slug the hair mask at night and my hair is conditioned for the whole week"
- Emma, 19, New Jersey
"the body butter is seriously prolly the best moisturizer I’ve ever used. My skin feels sooo soft. I love how it’s light too and doesn’t feel greasy"
- Sarah, 21, California
"The less is more routine has been rapidly clearing up my skin"
- Jacob, 30, NYC

simple | clean | honest