Sensitive Skin?

Stop applying preservatives.

Sensitive skin is a preservative allergy.

The skincare industry uses toxic preservatives (biocides) to stay shelf-stable.

We've replaced them with rosemary extract, nature's most powerful antioxidant.

Skincare is 90% water. We use 0%.

The skincare industry uses water as a cheap filler, then adds harsh chemicals (biocides) to preserve it. We do the opposite. We use 0% water in our formulas so we can give you 0% biocides. Then, we partner with Water.org to give the water we saved to people in need.

If it doesn't belong in your body,

it doesn't belong on your body.

Your skin is your largest organ. Treat it like one.

Biocides are clinically proven to disrupt the skin's natural microbiome and cause long-term cellular damage, yet they are found in almost every water-based product on the market. We don't use them. We've replaced them with Rosemary Extract, the gold-standard in clean food.

One Man vs. Big skincare

Stop the Biocides

Biocides have been documented to damage our skin’s natural biology. Ben is allergic to biocides and launched nothing else to delete them. Every purchase helps fund the movement to take down the industry that causes our skin problems.

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the next evolution for clean beauty