I started nothing else because I’m allergic to preservatives. Living with the allergy taught me the industry’s dirtiest secret: they’ve never figured out how to make a non-toxic preservative. Instead of innovating, they hide the toxins and lobby the FDA to look the other way. It’s a fatal blind spot, and it's time we put an end to it.

The skincare industry uses chemical preservatives in in almost everything, and they've convinced us they're both safe and necessary. Neither is true. I built this brand to prove that formulating without them is not just possible, but better.

Rosemary extract, a preservative made from a real ingredient (not synthesized in a lab), has taken over the food industry as an all-natural alternative. Skincare is next.


- Ben