Big Beauty gets a legal pass to include microscopic amounts of toxic manufacturing waste in your daily routine because cleaning it up would be too expensive and difficult. We can do better.

The Problem:

• Water: The #1 most-used skincare ingredient in the world. All water-based products require preservatives.
• Preservatives=bad. The most commonly used skincare preservative in the world (phenoxyethanol) is made from a Group 1 Carcinogen, Ethylene Oxide, and the industry can't completely filter it out, so they allow trace amounts of it.

The Solution:

Rosemary Extract: Nature's version of a preservative. If a formula has no water (anhydrous), rosemary extract provides all the preservation necessary. No more hidden toxins.