about us: preservative-free, waterless, for sensitive skin.

The anti-skincare, skincare company.

Less is more --> Skin naturally regenerates on it's own.

No routines --> Use only what you need.

Hi! I'm Ben, the founder.

Here's my story.

It all started my freshman year of college when my lips became so inflamed I was too embarrassed to leave my dorm. For weeks, I tried different products seeking relief, but my lips only got worse. That’s when I discovered I was allergic to preservatives, they are impossible to avoid, and they are toxic to everybody.

The Problem

Water-based products need a preservative, but there are none safe for humans.

We all still use them anyways.

The Solution

Waterless products, powered by rosemary as a preservative replacement.

We're transforming an industry.

Let's Break the Cycle

of skin suffering.

My Biggest Hot Take

Sunlight is good. Stop using daily spf products.

In 2019, my psoriasis got bad. I developed over 1,000 dots across my body. Miserable time. Do not recommend.

My only long-term solution was UV light therapy. It started in a dermatologist's chair, but after one visit I packed my bags in NYC and moved to San Diego. Two months of San Diego sun helped my psoriasis disappear. Now, whenever a patch of scaly skin pops up, I sit in the sun for a bit, and the UV rays zap it away.

My UV Light Therapy